Tag: monetization

March 7, 2023

YouTube has announced an update to its incoming policy on profanity in video uploads, and how that will effect monetization, based creator feedback that its pending update was unfair and would have a significant impact on their revenue potential. Back […]

March 2, 2023

So, not a great start for YouTube’s new Shorts ad revenue share process. Last month, YouTube launched its long-awaited Shorts revenue share program, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that […]

December 2, 2022

YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app. Creators have often expressed frustration at YouTube’s regulations on this front, and the various changes in policy and approach, […]

September 16, 2022

Could this be a killer blow for TikTok and its short-form video leadership? That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times […]

May 24, 2022

Creators are the new currency for social media networks, with every platform now working to sweeten its deal in order to keep the top creative talent posting to their apps, and keep their fans coming back to check in on […]

May 18, 2022

TikTok’s looking to make it easier for creators to make money from their clips via a new program that it’s calling ‘Branded Mission’, which will enable creators to take part in what’s essentially branded content challenges, with the brand then […]

May 4, 2022

As I’ve been saying to anyone who’ll listen over the past two years, while TikTok is growing at an astronomical rate, and is on track to become the most popular social media platform overall (maybe not in overall users, but […]

October 21, 2021

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]

July 28, 2016

Is your business “on the map?” Make sure it is, because maps-oriented user interfaces are becoming as important as the traditional hierarchical list-oriented interfaces (such as SERPs) we’ve grown used to in the past 20 years. Maps’ increased importance as […]

June 1, 2016

Ahead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. The partnership, we’re told, is intended to help mobile app developers ensure the best […]

October 22, 2015

Today, the largest car rental and hospitality companies are Uber and Airbnb, respectively. What do they have in common? Let’s see — neither of them own physical possessions associated with their service, and both have turned a non-performing asset into […]