So, not a great start for YouTube’s new Shorts ad revenue share process.
Last month, YouTube launched its long-awaited Shorts revenue share program, which essentially pools all of the revenue generated via Shorts ads, then re-distributes around half of that money to the top Shorts creators, based on view counts, eligibility, etc.
That’s a much more sustainable and equitable funding model than the current creator fund programs being run within other short-form video offerings, which have ended up bristling creators due to inconsistent payouts and declining portions of a static amount, as more creators come on board.
