Tag: ML

April 28, 2023

According to a March 2023 Statista report, the global artificial intelligence (AI) market is valued at $142.3 billion dollars. In recent years, the ecommerce industry has undergone a significant transformation, thanks to the rapid advancements in AI and machine learning […]

April 20, 2023

LinkedIn has shared a new technical overview of its efforts to combat viral spam in the app, which also provides some interesting notes on how its feed algorithm works, and how content gains traction in the app. Which could help […]

November 21, 2022

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]

October 13, 2022

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of […]

August 21, 2022

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]

July 25, 2022

Automated sentiment analysis can provide actionable insights to brands, allowing them to better understand how customers feel when they encounter pain points along the customer journey or when they have positive, emotionally satisfying experiences. How are brands today using sentiment […]

February 4, 2022

Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. This roundup combines all of the top new […]

December 13, 2021

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]

November 15, 2021

We’ve all gone through a lot of changes in the last 18 or so months. People are questioning key tenets of life — their schooling, how and where they work, what they spend their free time doing, where they live […]

October 6, 2021

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]

March 24, 2021

Much of the buzz around data over the past few years has been about big data and how organizations are using large data sets to give them a business edge. However, due in no small part to the pandemic, small […]

March 19, 2021

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]

October 9, 2019

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]

February 27, 2019

The artificial intelligence revolution has been going on for a while, but that does not mean all of software research and development is part of it. It is, nonetheless, an interesting example of what pushes the software industry forward. The […]