According to a March 2023 Statista report, the global artificial intelligence (AI) market is valued at $142.3 billion dollars. In recent years, the ecommerce industry has undergone a significant transformation, thanks to the rapid advancements in AI and machine learning (ML). These technologies enhance an online retailer’s ability to provide personalized, efficient and seamless shopping experiences.
This article examines AI and ML’s impact on ecommerce, highlighting case studies and discussing their role in driving sales and enhancing the customer experience.
