Tag: Marketing technology

May 18, 2016

There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected. While some say ‘tis the year of video marketing, others insist email marketing was and is the […]

May 12, 2016

 Jetlore, a provider of Algorithmic Personalized Content Orchestration for enterprise e-commerce, now supports what it calls “cohesive multi-content experiences” and provides marketers with the ‘Layout Generator’, a tool to manage their content orchestration. Jetlore says it has pioneered algorithmic content […]

May 9, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection […]

May 5, 2016

Around the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is an understatement. The reality is the vast majority fail. Yet some go on to transform […]

May 4, 2016

One of the more advanced pieces of advice we tend to give to people looking to improve their content marketing is to make better use of personalisation. It’s easy to see why. If you can target people will content that is […]

May 3, 2016

You’ve done everything you’ve been told to do, to increase traffic to your website and it’s working. The only problem is that nothing else seems to be happening – no conversions, no sales, no business growth. What’s going wrong? When […]

April 26, 2016

Facebook’s algorithm will change — yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more). This […]

April 26, 2016

For the last few years, automation has been a buzzword in content marketing circles. If you’ve been under the impression that it’s just another fad that’ll fizzle out eventually, this recent report from Markets and Markets will probably lead you […]

April 25, 2016

If you’re a web marketer, chances are you’ve heard about Google’s recent AMP project. If not, here’s the rundown: AMP stands for “accelerated mobile pages,” and it’s Google’s most recent attempt to streamline mobile content for marketers and users everywhere. […]

April 21, 2016

The old adage “patience is a virtue” is still true in a lot of situations, but it certainly doesn’t apply online. Every second delay in page load speed will drastically reduce page views, customer satisfaction, and conversions. On top of […]

April 21, 2016

Why do the vast majority of consumers who sign up for marketing emails actually do such a thing? Turn out, this is a very self-motivated group. Per the findings of a recent survey conducted by Adestra, 85% of those polled […]

April 20, 2016

An Accenture study finds that online ads are unpopular with most consumers, while ad-blocking tools are making it easier than ever to tune out unwanted messaging. How are you supposed to promote your brand? Most consumers dislike online ads, and […]

April 19, 2016

More brands worldwide are using emojis in Facebook and Twitter posts than they did a year ago, according to new data from eMarketer. Socialbakers analyzed the top 500 brands worldwide on Facebook and Twitter from October 2014 through December 2014, […]

April 15, 2016

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive. Tel Aviv-based Optimove, a customer retention automation platform, arrived at these findings after it examined data from millions of its online customers […]

April 13, 2016

Image Credits: cardwellbeach.com While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as […]

March 17, 2016

It seems we read daily about the increasing role and importance of information, data analysis, and data security on politics, national security, and global economies. More data is being generated than ever before, and successful companies are investing in business […]

March 15, 2016

Google cares about quality… In the past few years, the biggest search engine in the world has released numerous updates aimed to increase the overall quality of their search results. This has made it much harder for SEOs around the world to […]

March 14, 2016

Image Credits: authoritylabs.com Implementing new marketing technology tools remains a top priority for marketing managers, according to a December 2015 survey conducted by enterprise marketing firm Black Ink ROI. Among the senior and midlevel managers who responded to Black Ink’s […]

March 9, 2016

Everyone likes a bargain, a reality that explains the persistence and allure of coupons and discount codes. But technology has evolved coupon clipping from a tedious, physical task to a source of instant gratification, both online and in brick-and-mortar stores. […]

March 8, 2016

In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer. This […]