Tag: digital


B2B Sales Have Embraced the Shift to Digital

August 29, 2022

Via: CMSWire

B2B sales have gone digital, according to McKinsey. The research firm called B2B digital sales “the next normal,” with more than three-quarters of buyers and sellers saying they prefer digital self-service and remote human engagement over face-to-face interactions. Interestingly, this […]

Analytics & Data

Do Not Track

June 7, 2021

Via: CMSWire

Digital has become too much about the creation and collection of content and data. We are flooding the present with so much content that we are diminishing our critical abilities to think, plan and design for the long term. “I […]

Advertising & Marketing, Technology

Customer loyalty marketing in a digital era

December 7, 2020

Via: Smart Insights

The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. With marketing budgets tightening, customer engagement is a […]

Advertising & Marketing, Technology

Converge Customer Experience and Digital to Thrive in 2021

November 19, 2020

Via: CMSWire

Digital adoption had been on an upward trajectory for years. Then 2020 happened. Just about every type of business scrambled to establish new digital capabilities for engaging with customers, partners and employees. For many, digital acceleration was a matter of […]

Advertising & Marketing, Technology

Top 15 Chrome extensions for social media marketers

September 23, 2020

Via: Searchenginewatch

When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. From simple theme-based to technical coding-related, the extension list in chrome is practically endless. This extension-packed list also boasts a wide […]

E-payment & Security, Technology

Consumers Buying In to Digital Wallets

September 4, 2020

Via: Ecommerce Times

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use. Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The […]

Advertising & Marketing, Technology

Target marketing: Taking digital knowledge into real-life experiences

October 2, 2019

Via: Get Elastic

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies […]


Lack of trust in influencers and Facebook’s new ad tools – News roundup

May 10, 2019

Via: Smart Insights

This week has seen a number of big digital and marketing stories in the headlines. We’ve taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. […]

Platforms, Technology

Criteria for Selecting the Best E-Commerce Solutions for Your Business

October 10, 2018

Via: Aberdeen Essentials

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]

Advertising & Marketing, Platforms, Technology

How Machine Learning Personalizes the Customer Experience

June 5, 2018

Via: Aberdeen Essentials

Despite a proven track record of successful application in the field of marketing, many marketers are still not utilizing Machine Learning. According to a recent MIT study, 73% of companies believe that machine learning can increase customer satisfaction. Yet, the […]

Advertising & Marketing, Mobile Commerce, Technology

Demand Volatility, Meet Demand Segmentation

April 9, 2018

Via: Aberdeen Essentials

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want. The result of these heightened expectations […]

News, Platforms, Technology

Best-in-Class Supply Chains Maximize Upstream Visibility

March 7, 2018

Via: Aberdeen Essentials

Visibility is a hot topic in supply chain circles today, and depending on the audience, some readers might immediately think of customer visibility or planning visibility. However, visibility into supply execution would serve many organizations better in the long run, […]


Wireless, Telecom and Pay TV: The Future Is Coming Into Focus

February 3, 2017

Via: Ecommerce Times

Wireless, telecom and pay TV — including cable, satellite and Internet services — are all on a growth trajectory, but each company is taking a different path. That means comparing them will be more difficult going forward. In the past, […]

Advertising & Marketing

For Native Advertising, 2017 Looks Like a Year of Clarity

January 30, 2017


Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, […]


How to Target Facebook Ads Using Your Business Location

January 10, 2017

Via: Jeff Bullass Blog

The idea of targeted Facebook ads is to reach very specific groups of people who are more likely to become customers of your business. For local businesses, this is especially important, because their target markets are local as well. If […]


The Platform – Business Model Or Technology?

December 23, 2016

Via: DigitalistMag

A platform-based business model is fundamental to any digital business strategy, as it drives the innovation model, creates an environment for collaboration, and enables ecosystem-value creation. It is incumbent on CIOs to lead delivery of the right platform business model […]


Can Digital Decrease Resource Volatility?

November 15, 2016

Via: DigitalistMag

We estimate the world economy must generate US$33 trillion in savings through more productive use of food, water, energy, metals, and generated waste to keep up with resource demand during this period. Digital technologies can create an estimated $1.9 trillion […]

Mobile Marketing

Pokémon Go will launch its first global in-game event for Halloween

October 28, 2016

Via: Hongkiat

With Halloween right around the corner, Pokémon Go will be celebrating the occasion with a global in-game event that brings with it increased Pokémon encounter rates, and a boatload of candy. From Oct 26 to Nov 1, Niantic will boost […]

Apps & Sites, News

‘Microsoft Teams’ is the next Slack competitor (probably)

October 27, 2016

Via: TheNextWeb

Slack took workplace conversation by storm, and after Facebook just released its take on the concept, now Microsoft is looking to for its own piece of the market. A report by MSPoweruser suggests that the company is set to unveil […]


Is dynamic pricing in e-commerce poised for growth?

September 23, 2016

Via: Internet Retailer

Eloquii CEO Mariah Chase challenges retailers at the WWD Digital Forum to think about what’s next, not just about what’s now. When Eloquii CEO Mariah Chase is asked about what’s next in online retail, she sees the industry taking a […]