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Demand Volatility, Meet Demand Segmentation

The impact eCommerce has had on sales and operations planning (S&OP) is monumental. Customers are more empowered now than ever, and they expect their products to be delivered whenever, however, and wherever they want.

The result of these heightened expectations is direct-to-customer shipments from all levels in the supply chain – including retail stores, retail distribution centers (DCs), manufacturers’ DCs, distributor DCs, and even direct from manufacturing plants. 

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