Tag: Digital Advertising

Advertising & Marketing, Technology

Second-party Data Could Unlock Ad Targeting

March 11, 2024

Via: Practical Ecommerce

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]

Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

E-payment & Security, Technology

10 Potential Data Privacy Pitfalls for Marketers

May 22, 2023

Via: CMSWire

Marketers have got the message loud and clear: They have to be more accountable for customer data privacy, given their position as some of the most significant creators and consumers of consumer data within the organization. The good news is […]

Advertising & Marketing, News, Technology

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

Advertising & Marketing, Technology

A Gathering Storm for Digital Ad Tracking?

December 19, 2022

Via: Practical Ecommerce

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]

Advertising & Marketing, Technology

How AI Can Impact Your Marketing, Customer Experience

October 6, 2022

Via: CMSWire

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]


B2B News for May 17, 2022: B2B Platform for Craft Wineries, TheoremOne Merges with Media Monks

May 17, 2022

Via: B2B News Network launched its digital marketplace for all things related to craft wineries yesterday. The B2B platform debut follows its announcement at the Rule of Thirds event in Brooklyn, NY. There, vintners, wine importers, and professional wine buyers gathered to learn […]

Advertising & Marketing, Technology

How Did Google Get a Stranglehold on the Digital Ad Marketplace?

April 27, 2022

Via: CMSWire

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]


B2B Advertising as a Metaphor for the Cookieless Future

July 30, 2021

Via: B2B News Network

The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, […]

Advertising & Marketing, Technology

6 small changes that can make a big difference to your digital ad campaigns

February 4, 2020

Via: Smart Insights

The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]


Ulta’s focus on digital advertising drives sales gains

August 29, 2016

Via: Internet Retailer

Cosmetics retail chain Ulta Beauty is shifting its focus to digital advertising from print—and it’s paying off. Ulta, No. 153 in the Internet Retailer 2016 Top 500 Guide, reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, […]

Analytics & Data, Technology

100+ Amazing Marketing Stats You Need To Know In 2016

May 9, 2016

Via: itCurated

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this collection […]


Global Media, Digital Ad Spending Climbs Around the World

January 6, 2016

Via: itCurated

According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014. “Yet this growth […]