At its launch in July, Meta’s Threads took the social networking landscape by storm, reaching 100 million members in record time to become the fastest growing app of all time. However, the meteoric growth quickly fell back to earth, tasking Meta with finding additional ways to make the offering stand out in an increasingly saturated market, and there’s still a long way to go. Threads is expected to round out the year with 23.7 million U.S. users, equating to just 10.4% of social network users and 17.5% of Instagram users, according to Insider Intelligence.
