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Earnings preview: Apple to shed light on iPhone 8 launch, Wall Street expects 46M total iPhones sold

November 2, 2017

Thursday afternoon’s quarterly earnings report from Apple will be the first indication the company has given as to the performance of the iPhone 8 since it debuted in late September, though any concrete indication of the performance of the iPhone X will likely remain mum until the conclusion of the holiday period.

Apple’s September quarter included the launches of both the iPhone 8 series and the Apple Watch Series 3. Apple will disclose overall iPhone sales, but does not break them down by model, meaning the performance of the iPhone 8 will remain something of a mystery.

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