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What Marketers Need to Know About Facebook’s WhatsApp Business API

August 16, 2018

Via: CMSWire

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at least one of his platform’s apps each month: WhatsApp, Instagram or Messenger.

Facebook is trying to cash in on all of that usage, naturally, and its latest move comes with WhatsApp.

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