Digital commerce is playing a pivotal role in customer experience strategies. The worldâ€™s leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1
Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition. In their recent report, Gartner analyzed several emerging digital commerce technologies. We looked at the top five for delivering great customer experiences, including personalization.