Why you need an email strategy for 2018 – the best behavioural email marketing predictions for the coming year
It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in the mind of the marketer. They allow us to reflect on the year that’s passed and contemplate whether we managed to achieve what we set out to do at the beginning of the year.
