Marketers are always challenged to raise their machine learning knowledge but have few options to do so without being overwhelmed by programming code. Amazon recognized this need, seeing the popularity of low-code and no-code platforms.
Late last year, Amazon introduced a number of features in SageMaker Studio, its online integrated development environment (IDE) that supports the SageMaker service for building, training and deploying machine learning models. Two of those services, Canvas and Studio Lab, offer users a convenient environment for data exploration and machine learning project support without requiring extensive technical knowledge.