Mobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower.
While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that money/treasure-themed mobile games are all the rage, bringing in $4.4 billion in the US alone last year.
The Ants: Underground Kingdom accounted for almost 90% of player spending in animal-insect themes, which means that the meteoric rise in gamer interest is likely driven by a single game.
