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Facebook launches video marketing tool

My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its own results pages as a way it can compete with Google and YouTube for viewer numbers.

A recent announcement from Facebook goes into even more detail on how it is developing its search and video provision.

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