Companies with more than 40 landing pages get 12 times more leads than those with 5 or less, according to HubSpot. But a poorly designed landing page won’t get you many leads at all. So to help brands get their landing page design right, we’ve spoken to marketing experts and compiled the seven most common landing page design mistakes to avoid.
1. No Clear Call to Action
A call-to-action (CTA) is either an image or a line of text that prompts your visitor to take action. On a landing page, your CTA may be to ask your visitor to sign up for a webinar, to download an eBook or to make a purchase. The placement and portrayal of the CTA is pivotal in the process of funneling your consumers through to your desired goal.