In commerce worldwide, there’s a complicated and evolving debate about diversity, equity and inclusion (DE&I). Brands are criticized regularly for doing too little, doing too much, or doing DE&I the wrong way or for the wrong reasons. DE&I wins and blunders have moved stock prices, sales and cultural norms.
Let’s take a look at inclusivity and diversity in marketing.
We believe that inclusivity is both a matter of ethics and smart business — and that martech systems like digital asset management (DAM) determine how inclusivity and diversity in marketing is experienced. In few industries is this issue so important and so visible than in beauty.