As 2017 draws to a close, it’s important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers need to be ready for them to avoid potential issues and to maximize their advantage. Here are four trends in online advertising to pay attention to in 2018.
New Ad Formats for PPC and Social
Marketers always need to be on the watch for new ad formats in social media and in other forms of pay per click advertising. New formats come out all the time and while some disappear quickly without fanfare, some become extremely popular and are effective ways to raise revenue or awareness.
