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Supply chain scuttlebutt stokes fears that Apple’s $999 iPhone X price is too high

December 26, 2017

Ahead of typical seasonal trends, where iPhone sales traditionally cool off after the holidays, supply chain reports have begun projecting doom and gloom for Apple’s flagship iPhone X, prompting analysts to cut estimates.

The hand wringing over iPhone X sales began when hit-or-miss Taiwanese industry publication the Economic Daily News cited supply chain sources as saying Apple trimmed iPhone X orders next quarter from 50 million units to 30 million. Shares of Apple suppliers subsequently fell as analysts trimmed their estimates, Bloomberg noted in a report.

Apple officials have long warned against reading too much into supply chain speculation, as the company’s large and complex series of suppliers make it difficult to pinpoint specific trends.

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