Tag: online

December 29, 2021

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]

November 16, 2020

The majority of Black Friday deals will launch the day after Thanksgiving (November 26th) in the US as usual, but the pandemic has shaken things up in yet another way. The best deals will be happening online, with fewer in-person […]

November 16, 2020

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic. One is the realm of the traditional grocery marketplace in pre-COVID times, when the […]

October 1, 2020

Marketers estimate that 61 percent of students started the new school year where they ended last school year — remotely. So why are retailers still featuring traditional school supplies online, offering discounts and promotions retroactively, rather than using real-time data […]

August 14, 2020

If Microsoft or another company buys TikTok before President Trump bans the Chinese-owned video app on national security grounds, it will acquire a giant community of devoted fans and a lucrative platform for selling ads. It might be buying something […]

August 11, 2020

Shopping on the online Apple Store just got slightly easier for Apple Card holders, as the virtual marketplace now provides a direct option to pay with the branded company card at checkout. While not a one-click solution, the addition of […]

May 29, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]

April 10, 2020

Microsoft’s Xbox Live service experienced issues affecting online multiplayer earlier today. “We’re aware that some users may have trouble joining parties or playing online multiplayer & our teams are investigating,” Microsoft said in a 2:38PM ET tweet about the issues. […]

March 26, 2020

Google has issued a set of guidelines and a helpful FAQ to website owners to try and minimize the damage being done by worldwide shutdowns, both online and off, over the coronavirus pandemic. The company says the most important advice […]

February 18, 2020

Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses. With more and more people buying online, […]

January 31, 2020

It’s the beginning of 2020, and everyone who works for a living is starting to get in their annual tax forms. Whether you’re a full-time worker dealing with a single 1040 or a freelancer / gig worker getting a series […]

January 22, 2020

Two weeks before the start of basketball season, my son went online to buy a pair of customized sneakers. He selected his team color, put his number on the side, and added the important “C” for captain. He had everything […]

January 9, 2018

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good […]

March 3, 2017

If you are always creating new content, it can burn a deep hole in your marketing budget… A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other […]

March 2, 2017

Incorporating strong visual content into your social media posts helps give them the edge they need to stand out from the thousands of other posts competing for attention in your followers’ news feeds. Your audience members are much more likely to […]

February 3, 2017

Wireless, telecom and pay TV — including cable, satellite and Internet services — are all on a growth trajectory, but each company is taking a different path. That means comparing them will be more difficult going forward. In the past, […]

January 30, 2017

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, […]

January 26, 2017

If you haven’t heard,  video is the most engaging type of online content available today. In recent years we’ve seen brands like Red Bull, Netflix, GoPro, and Cisco achieve massive success with video, using the medium to build awareness, create emotional connection and […]

December 22, 2016

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New […]

December 7, 2016

The constant social media turnover is all-too-familiar and, oftentimes, all-too-costly. Companies invest in new tools and strategies, develop marketing plans and race to bring employees up to speed… only to see the proverbial rug pulled out overnight. So what’s the […]