Tag: Online Marketing

April 24, 2023

Digital marketing podcasts are opportunities to learn from experts and obtain strategies to grow a brand. Here is a list of free digital marketing podcasts. Get insights from marketing veterans on tactics, industry news, and step-by-step help on the best […]

May 17, 2022

Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet […]

March 4, 2020

The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number […]

January 10, 2020

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for […]

September 25, 2018

To make the benefits of online marketing more concrete, let’s consider some common goals for auto dealerships The automobile industry has come a long way — and not just in terms of technology. At the beginning of the millennium, those […]

June 25, 2018

What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels for CMO’s (from automotive, […]

February 15, 2018

We live in a time when the internet has the power to provide solutions to most everyday problems, be it seeking medical advice, making travel arrangements, looking for directions or even buying fresh produce. As someone who has been associated […]

December 27, 2017

As 2017 draws to a close, it’s important to look forward to 2018 to see what business owners and marketers can expect in the new year. Big changes are coming in 2018 and marketers need to be ready for them […]

November 21, 2017

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]

November 14, 2017

Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a […]

June 14, 2017

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]

March 15, 2017

In the past few years, much shorter than most people realize, Facebook advertising has gone from a new way to spend advertising dollars, to being the single most effective entry point to the world of digital marketing. If a small […]

February 14, 2017

Familiar with technology and often obsessive about their phones, millennials are likely one of your top demographics to target. One way to grab — and keep — their attention is to gamify your product or app, making the experience fun […]

January 22, 2016

Are you missing out on the big marketing opportunity that is Pinterest? Last September, Pinterest finally shared how many active users it has: 100 million! While it’s no Twitter (320 million) or Facebook (1.55 billion), it does equal LinkedIn in […]

October 26, 2015

Traffic generation is a standard metric for most content marketers. With two-thirds of marketing professionals citing website traffic as the most effective content marketing metric, brands must understand how to drive visitors without compromising quality. Unfortunately, as SEO and traffic […]

June 5, 2015

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather […]

May 4, 2015

Marketers have hundreds of marketing technology choices, which can make choosing the right ones for your business overwhelming. Making the right decisions can have huge impact on the future of your brand. Dr. Frankenstein had choices, too. He made the […]

April 17, 2015

CTAs –– or calls-to-action –– are a distinct language used in your site that encourages your visitor to do something, to take a desired action. Most of the time, that desired action is a click taking them to more information. […]

April 10, 2015

Salesforce officials are confident about their marketing technology. “The thing that distinguishes us most is that we’re Salesforce,” said Adam Blitzer, senior vice president and general manager for Salesforce Pardot. When you work on the massive CRM platform that is Salesforce, […]

April 10, 2015

It’s estimated that there are more than 4.68 billion web pages spanning the Internet with more than 570 new websites coming online every minute. If you have a website, that’s a lot of competition and noise to rise above. Bestselling […]