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Tag: online customer


Advertising & Marketing, Technology

How to plan event-triggered automated email campaigns

August 12, 2019

Via: Smart Insights

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]


Advertising & Marketing, Technology

How To Prepare For The Perfect Omnichannel Customer Experience

March 7, 2018

Via: DigitalistMag

Retailers are closer than ever to delivering an unprecedented customer experience, but they still can’t optimize connections among all the data they’re gathering; that information is often hidden across channels, such as mobile and social media. This has some brands […]