Tag: Online Advertising

August 25, 2023

While online advertising and marketing mediums have considerably evolved, traditional radio remains a relevant and effective advertising medium for businesses today. A July 2023 Statista report revealed that radio is still one of the most powerful mediums in the United […]

April 27, 2022

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]

December 28, 2020

From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than 400 billion dollars a year, more prominent than even the […]

June 1, 2016

Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people […]

January 28, 2016

The great thing about the brave new world of online marketing is that there’s something new every day. The bad thing? New terms crop up that sow as much confusion as they shed light. But the Interactive Advertising Bureau (IAB) […]

January 19, 2016

MOMENTS are having a moment in advertising. Or at least a micromoment. As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they […]

October 5, 2015

To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago. To help answer the question, […]

September 11, 2015

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford […]

August 27, 2015

Online advertising that pushes malicious software to consumers has increased 325 percent over the past year, Cyphort Labs has reported. Malvertising is adding to what is already a significant problem for online advertisers. Ad fraud will cost global advertisers more […]

May 21, 2015

In the noisy world of digital marketing, these four retargeting channels can bring previous site visitors back to your online store. Read More