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Advertising: Marketing in the Moments, to Reach Customers Online

Advertising: Marketing in the Moments, to Reach Customers Online

January 19, 2016

Via: itCurated
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MOMENTS are having a moment in advertising. Or at least a micromoment.

As people flit from app to app online, they have little patience for any interruption, especially a banner ad or, heaven forbid, a 30-second commercial. Moments, whether they come during a 10-second Snapchat video or Twitter’s new collection of real-time news bites — called, fittingly enough, Moments — increasingly are all companies have to market against.

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