Tag: omnichannel marketing

Advertising & Marketing, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]

Analytics & Data, Technology

Your Customers Flow From Online to Offline, So Should Your Marketing

June 24, 2016

Via: itCurated

Integrating online and offline channels is where the cross-channel marketing efforts of many companies tend to stall. Whether it’s a reluctance to place customers over channels, or a refusal to merge disparate marketing teams into a single, unified force, many […]