COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those preserving the status quo.”
Marketing leaders have made proactive investments in omnichannel infrastructure, have the expertise to pivot their fulfillment model and provide visibility into these new programs by coordinating announcements across sites and email.
