Tag: omnichannel customer experience

Advertising & Marketing, Technology

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

August 10, 2018

Via: CMSWire

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from […]

Advertising & Marketing, Technology

How To Prepare For The Perfect Omnichannel Customer Experience

March 7, 2018

Via: DigitalistMag

Retailers are closer than ever to delivering an unprecedented customer experience, but they still can’t optimize connections among all the data they’re gathering; that information is often hidden across channels, such as mobile and social media. This has some brands […]

Mobile Marketing

Shoppers Rewrite The Rules

March 3, 2016

Via: itCurated

Shopping is social. Millennials are setting the tone and the medium is mobile. These consumer-driven trends in retail aren’t surprising. What is surprising is the amount of power they give consumers and how much pressure they put on retailers. Until […]