Tag: offline marketing

Advertising & Marketing, Technology

The highest ranking digital marketing channels for measuring ROI

June 25, 2018

Via: Smart Insights

What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels for CMO’s (from automotive, […]

Advertising & Marketing

The Case for Offline Marketing in the Digital Era

January 18, 2017


As antiquated and antithetical as it might seem, both B2B and B2C brands are reverting back to hard mailer campaigns in addition to their digital counterparts. With the overwhelming number of emails inundating inboxes daily, brands are finding that with […]