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The Case for Offline Marketing in the Digital Era

The Case for Offline Marketing in the Digital Era

January 18, 2017

Via: Inc.com

As antiquated and antithetical as it might seem, both B2B and B2C brands are reverting back to hard mailer campaigns in addition to their digital counterparts.

With the overwhelming number of emails inundating inboxes daily, brands are finding that with the right calls to action, offers and impeccable branding, they can actually reach customers and break through the noise better with snail mail pieces.

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