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Tag: newsletters

Advertising & Marketing, Technology

Email Marketing Is Like Dating

February 6, 2023

Via: Practical Ecommerce

Email marketing is a bit like dating: both involve a first impression. For email, that introduction is the “From” name, the subject line, and the preheader. I’ll address all three in this post. From Name The From name informs recipients […]

Captivate Readers With Smart Email Programs

Advertising & Marketing

Captivate Readers With Smart Email Programs

February 4, 2016

Via: itCurated

No matter what statistic you believe — 4.7 hours, just under 3 hours, all day and night — consumers are spending more time on their phones. And as the time spent increases, so too does the demand for good content. So […]