Email marketing is a bit like dating: both involve a first impression. For email, that introduction is the “From” name, the subject line, and the preheader.
I’ll address all three in this post.
From Name
The From name informs recipients of the sender. It’s sometimes called the “Friendly From” because it’s visible, unlike the sending domain.
Subject Line
Subject lines are the most prominent text in recipients’ inboxes. Subject lines drive opens and are critical to email marketing.