Tag: native ads

Platforms, Technology

Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App

March 18, 2016

Via: itCurated

“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports Business Insider. “The company revealed the new ad format in a developer-specification document for Apple’s […]

Mobile Marketing

Marketers turn up volume on mobile’s potential for voice-driven engagement

March 1, 2016

Via: itCurated

From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences. As mobile-savvy consumers listen to podcasts, use voice search and stream more music […]