From podcasts to native ads, interest is growing in leveraging mobile’s audio capabilities as publishers, brands and radio services tune into more intimate, relevant and interactive experiences.
As mobile-savvy consumers listen to podcasts, use voice search and stream more music than ever before, companies such as Meredith, Slacker Radio and others are finding new ways to engage users with audio content. For example, Meredith recently launched a new podcast series for expectant millennials and new parents, delivering informative content that it hopes will introduce these consumers to its publications while introducing advertisers to the company’s new native audio ads.
