Mobile Commerce, Mobile Marketing
May 9, 2023
Via: Business of AppsThe first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]
February 10, 2022
Via: Business of AppsMobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower. While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that […]
August 22, 2017
Via: TheNextWebWe have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we […]
March 9, 2016
Via: itCuratedMost game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active Users, or MAU; number of installs; various day retention); and monetization (metrics such as Average Revenue […]
April 23, 2024
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