Tag: mobile games

Mobile Commerce, Mobile Marketing

92% of mobile game advertisers released new creatives in Q1

May 9, 2023

Via: Business of Apps

The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]


Money-treasure mobile games and historical settings bring in higher revenues

February 10, 2022

Via: Business of Apps

Mobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower. While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that […]


These games know exactly when you’ll quit playing

August 22, 2017

Via: TheNextWeb

We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we […]


Why engagement is the best measure of mobile monetization

March 9, 2016

Via: itCurated

Most game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active Users, or MAU; number of installs; various day retention); and monetization (metrics such as Average Revenue […]