Tag: mobile ad

Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

Apps & Sites, Mobile Commerce, News

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 25, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

Mobile Commerce, Mobile Marketing

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

Via: Mobile Marketer

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a […]

Platforms, Technology

Apple iOS 14 update: Privacy, advertising and UX

September 18, 2020

Via: Smart Insights

Released on 16 September 2020, Apple’s iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to come! The delayed new iOS 14 opt-in processes, penned in Forbes as ‘Facebook and Google’s worst nightmare’, […]

Technology, Website design and optimization

Google PageSpeed Insights tool: Tips to score 100/100

January 3, 2019


This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score. In […]