Top

Tag: Media Buying


E-payment & Security, Technology

Mobile Apps Are a Gold Mine for Fraudsters

April 10, 2017

Via: Emarketer.com

Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]


News

Teens Can’t Get Enough of Mobile Video

April 7, 2017

Via: Emarketer.com

US teens spend a lot of time watching video on their phones. And with so many options out there—like YouTube, Netflix and Hulu—that’s not really surprising. According to a Think with Google survey conducted by Ipsos, roughly seven in 10 […]