Tag: Media Buying

E-payment & Security, Technology

Mobile Apps Are a Gold Mine for Fraudsters

April 10, 2017


Fraudsters follow the money trail, which now leads to mobile’s two advertising channels—mobile websites and apps. Mobile apps are particularly appealing to fraudsters because in-app inventory commands premium prices, and because the industry has lagged behind in offering app-specific fraud […]


Teens Can’t Get Enough of Mobile Video

April 7, 2017


US teens spend a lot of time watching video on their phones. And with so many options out there—like YouTube, Netflix and Hulu—that’s not really surprising. According to a Think with Google survey conducted by Ipsos, roughly seven in 10 […]