Tag: marketing initiatives

Advertising & Marketing, Technology

Amplify the impact of your digital marketing management

April 14, 2020

Via: Smart Insights

Now, more than ever, how you prioritize and execute your projects matters for effective digital marketing management. Without operational discipline, you’ll soon find yourself staring at the backs of your competitors. In another Smart Insights article, I talked about how […]

Advertising & Marketing, Technology

6 Small Sales and Marketing Changes That Drive Big Revenue

November 27, 2017


When numbers dip, company leaders don’t need to make sweeping changes to get revenue climbing again. Sometimes, the smallest adjustments provide the biggest boosts to sales and marketing initiatives. According to industry surveys, most companies wish their sales arms performed […]