When numbers dip, company leaders don’t need to make sweeping changes to get revenue climbing again. Sometimes, the smallest adjustments provide the biggest boosts to sales and marketing initiatives.
According to industry surveys, most companies wish their sales arms performed better. The “Conversion Rate Optimization Report” from Econsultancy found that only around 22 percent of businesses are satisfied with their conversion rates. Identifying the cause of low conversion rates can be tricky, though, leaving leaders unsure which changes will boost performance.