Tag: marketing data

Analytics & Data

What Google Privacy Sandbox Means to Marketing Data and Analytics Strategy

June 5, 2023

Via: CMSWire

Buzz is a fleeting part of the digital marketers’ daily online dialogue — a concept here today may not be talked about tomorrow. Despite the buzz around topics such as AI, marketers are still discussing cookies — more specifically, third-party […]

Advertising & Marketing, Technology

4 Ways Brands Go Wrong With Digital Marketing Metrics

November 9, 2022

Via: CMSWire

Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not careful. And in today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights. […]

Advertising & Marketing, Technology

For Real? Which Half of My Marketing Budget Is Wasted?

October 17, 2022

Via: CMSWire

Most marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]

Mobile Commerce, Mobile Marketing

ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

Via: Business of Apps

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]