Tag: digital era

Advertising & Marketing, Technology

What makes a successful marketer in this digital age?

April 6, 2020

Via: Searchenginewatch

Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to […]


In the digital era, convert customer frustration into conversion

July 15, 2019

Via: Smart Insights

Are you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has been a cornerstone of business since the very beginning. However, today, the […]

Advertising & Marketing, Technology

Marketing Effectiveness in the Digital Era

October 11, 2017

Via: Smart Insights

This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event […]

Advertising & Marketing

The Case for Offline Marketing in the Digital Era

January 18, 2017


As antiquated and antithetical as it might seem, both B2B and B2C brands are reverting back to hard mailer campaigns in addition to their digital counterparts. With the overwhelming number of emails inundating inboxes daily, brands are finding that with […]