Tag: digital ad

Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

Platforms, Technology

Retail Media Networks: Promise or Peril?

July 3, 2023

Via: Practical Ecommerce

Retail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue. RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional […]

Advertising & Marketing, Technology

Digital ad spend in November declined for first time since 2020

December 27, 2022

Via: Retail Dive

November marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]

Advertising & Marketing, Technology

How Did Google Get a Stranglehold on the Digital Ad Marketplace?

April 27, 2022

Via: CMSWire

bout 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available on YouTube, while now experts estimate tens […]


B2B US Digital Ad Spend Forecast for 2021-2023

August 10, 2021

Via: MarketingProfs

The report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices. The US B2B digital ad market grew 32.5% in 2020 […]

Advertising & Marketing, Technology

6 small changes that can make a big difference to your digital ad campaigns

February 4, 2020

Via: Smart Insights

The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition. Unfortunately, when they create digital ad campaigns, […]