Tag: data collection

Analytics & Data

Customer Data Management Is the Key to Consumer Trust, Profitability

October 11, 2022

Via: CMSWire

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]

Analytics & Data

Do Your Customers Trust You on AI, Data Collection and Customer Experience?

May 13, 2022

Via: CMSWire

Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement […]

E-payment & Security, Technology

How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

November 24, 2020

Via: CMSWire

Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Google has introduced a […]

Mobile Commerce

Tag Management Basics

October 21, 2016

Via: itCurated

In simple terms, tag management designates the activity of solving websites tag-related problems. Technology businesses deal with these issues for site owners – and among them are companies like Adobe, Supertag, Tealium or UberTags. Perhaps even more widely known is […]