Tag: data analytics

Advertising & Marketing, Analytics & Data, Technology

Top 10 AI Marketing Analytics Tools

April 12, 2024

Via: CMSWire

AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]

Advertising & Marketing, Technology

Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

Analytics & Data

Customer Data Analytics and AI: The Smart Path

January 12, 2024

Via: CMSWire

Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]


Disney ties mood to messaging with contextual ads amid ad-tech roll-out

January 11, 2024

Via: Marketing Dive

Now in its fourth year, the Disney Tech & Data Showcase helps set the tone for what advertisers can expect from the media giant in advance of its upfront presentation later this year. This week’s presentation, made at the Consumer […]

Analytics & Data

Microsoft’s Integration of Python in Excel Revolutionizes Data Analytics

August 28, 2023

Via: CMSWire

When it comes to spreadsheets, no software has outshone Microsoft’s Excel. Since its debut in 1987, Excel has reigned supreme as a workplace staple, maintaining its status as the king of spreadsheets. Microsoft has continually defended Excel’s crown, refreshing its […]

Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


Under Armour Transforms Into World’s Largest Digital Fitness Brand

March 23, 2017

Via: DigitalistMag

If you think of Under Armour as just a sports apparel company, think again. Starting in 2013, Under Armour acquired MapMyFitness, followed by the addition of EndoMondo and MyFitnessPal and the launch of UA Record, making Under Armour Connected Fitness […]


Smart Machines Create Markets For Cyber-Physical Advances

May 27, 2016

Via: itCurated

image credits: Mobile networked computers were a key breakthrough for making smart machines. Big Data allows machines and computers to store information and analyze complex patterns. Cloud computing offers broad access to information and more storage. These computerized machines are […]

Advertising & Marketing

Why agile marketing must be about more than social media

August 18, 2015

Via: itCurated

Agile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase […]