February 13, 2023
Via: B2B News NetworkIn the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to […]
January 26, 2023
Via: CMSWireJust as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, […]
May 19, 2021
Via: CMSWireThe customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]
April 12, 2021
Via: CMSWireThe original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]
Analytics & Data, Platforms, Technology
April 6, 2021
Via: CMSWireChristmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]
March 15, 2021
Via: Smart InsightsFinancial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks, and aggregator services encourage switchers to […]
Advertising & Marketing, Technology
January 11, 2021
Via: CMSWireAPIs are crucial participants in the digital world, and without them, most software applications wouldn’t function as we expect. They enable applications to access data and interact with each other, allowing them to share their services. By sharing this data, […]
January 5, 2021
Via: SearchenginewatchGoogle Analytics is a powerful tool that provides valuable insights for anyone managing a website. In this article, I will discuss how to use Google Analytics for your affiliate marketing campaigns. I will then show you how to use third-party […]
Advertising & Marketing, Technology
December 22, 2020
Via: Smart InsightsI don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as say funnel analysis, since it’s a strong analysis technique to help understand customer journeys […]
Advertising & Marketing, Technology
November 13, 2020
Via: Smart InsightsThe Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]
Advertising & Marketing, Technology
June 5, 2020
Via: CMSWireSaaS giveth and SaaS taketh away. The subscription economy changed the game for software companies, smoothing out otherwise lumpy business models and powering bountiful booking backlogs. But shorter contract terms mean that customers can easily defect, which is why SaaS […]
Advertising & Marketing, Technology
January 9, 2020
Via: CMSWireCustomer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]
November 15, 2019
Via: Searchenginewatch.comAdvancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]
November 8, 2019
Via: Get ElasticEven though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. Still, those brands that can develop […]
October 22, 2019
Via: Get ElasticCustomer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]
Advertising & Marketing, Technology
October 16, 2019
Via: Get ElasticIn today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering […]
Advertising & Marketing, Technology, Website design and optimization
September 11, 2019
Via: Searchenginewatch.comBusinesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]
July 15, 2019
Via: Smart InsightsAre you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has been a cornerstone of business since the very beginning. However, today, the […]
July 25, 2018
Via: Ecommerce TimeseBay and Square Capital on Tuesday announced a partnership to provide eBay sellers in the United States with access to business financing of up to US$100,000. The funds can be made available in as little as one day. Square Capital […]
May 8, 2017
Via: Brian SolisCustomer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. Often in my research however, I find that customer experience is relegated to enterprise-first approaches to improving […]