Tag: Customer


Putting your customer at the center of the universe with E-Commerce 3.0 

February 13, 2023

Via: B2B News Network

In the 16th Century, Nicolaus Copernicus challenged the long-held view that the Earth was the center of the universe. He knew he would get opposition from scientists and religious scholars, so he waited until the year of his death to […]


Managing Customer Churn Post Festive Peak

January 26, 2023

Via: CMSWire

Just as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, […]

Analytics & Data

In Today’s Customer-First World, Data Silos Aren’t Sustainable

May 19, 2021

Via: CMSWire

The customer journey has come a long way from the days of simply walking into a store and buying a product. These days the journey is complex, involving customer research, word-of-mouth recommendations and interacting with the business over social media. […]

Platforms, Technology

Variety Is the Spice of Agility

April 12, 2021

Via: CMSWire

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

Analytics & Data, Platforms, Technology

Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]


Financial Services marketing trends for 2021

March 15, 2021

Via: Smart Insights

Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks, and aggregator services encourage switchers to […]

Advertising & Marketing, Technology

What is API Management (And Why Do I Need It)?

January 11, 2021

Via: CMSWire

APIs are crucial participants in the digital world, and without them, most software applications wouldn’t function as we expect. They enable applications to access data and interact with each other, allowing them to share their services. By sharing this data, […]

Analytics & Data, Technology

What affiliate marketers have missed about Google Analytics

January 5, 2021

Via: Searchenginewatch

Google Analytics is a powerful tool that provides valuable insights for anyone managing a website. In this article, I will discuss how to use Google Analytics for your affiliate marketing campaigns. I will then show you how to use third-party […]

Advertising & Marketing, Technology

Forward and reverse path customer clickstream analysis in Google Analytics

December 22, 2020

Via: Smart Insights

I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as say funnel analysis, since it’s a strong analysis technique to help understand customer journeys […]

Advertising & Marketing, Technology

Digital Marketing Models: The Technology Acceptance Model

November 13, 2020

Via: Smart Insights

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

Advertising & Marketing, Technology

Customer Success Should Begin Long Before the Contract Is Signed

June 5, 2020

Via: CMSWire

SaaS giveth and SaaS taketh away. The subscription economy changed the game for software companies, smoothing out otherwise lumpy business models and powering bountiful booking backlogs. But shorter contract terms mean that customers can easily defect, which is why SaaS […]

Advertising & Marketing, Technology

What Does it Take to Lose a Customer?

January 9, 2020

Via: CMSWire

Customer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]


Four steps to create an engagement-based conversion channel

November 15, 2019


Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]


5 ways to build better ecommerce customer relationships

November 8, 2019

Via: Get Elastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. Still, those brands that can develop […]

Mobile Commerce

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]

Advertising & Marketing, Technology

Experience-driven commerce and its impact on B2B

October 16, 2019

Via: Get Elastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering […]

Advertising & Marketing, Technology, Website design and optimization

How to write landing page copy that converts like crazy

September 11, 2019


Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]


In the digital era, convert customer frustration into conversion

July 15, 2019

Via: Smart Insights

Are you facing issues while trying to provide a stellar customer experience? Clearly, the onus is on the businesses to rectify this situation quickly because customer experience has been a cornerstone of business since the very beginning. However, today, the […]


eBay Adds New Seller Financing, Customer Payment Options

July 25, 2018

Via: Ecommerce Times

eBay and Square Capital on Tuesday announced a partnership to provide eBay sellers in the United States with access to business financing of up to US$100,000. The funds can be made available in as little as one day. Square Capital […]


Customer Experience is Something Designed for and Measured by What Customer’s Actually Experience

May 8, 2017

Via: Brian Solis

Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. Often in my research however, I find that customer experience is relegated to enterprise-first approaches to improving […]