Tag: Customer privacy

Analytics & Data

How AI Is Being Used to Protect Customer Privacy

November 4, 2021

Via: CMSWire

Artificial Intelligence is being used for a myriad of tasks today, including customer self-service bots, employee HR portals, virtual assistants, companion chatbots and robots, predictive analytics, and many other applications. This article will look at the ways that AI is […]

E-payment & Security, Technology

How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

November 24, 2020

Via: CMSWire

Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Google has introduced a […]

Platforms, Technology

Apple iOS 14 update: Privacy, advertising and UX

September 18, 2020

Via: Smart Insights

Released on 16 September 2020, Apple’s iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to come! The delayed new iOS 14 opt-in processes, penned in Forbes as ‘Facebook and Google’s worst nightmare’, […]

Advertising & Marketing, Technology

How correct PR around data privacy can benefit your marketing strategy

June 19, 2018

Via: Smart Insights

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU […]