Marketing strategy can use privacy as a strength, not a weakness
There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU on May 25th, which has heightened consumers’ concerns about privacy. When you look at recent incidents such as Facebook and Cambridge Analytica, companies have been alerted to ensuring that regulations are met and revenue is not affected. In this article, I’m going to look at ways that businesses can see data privacy regulations as a marketing tool. I’ll include good and bad examples to help drive some points home.
