Tag: customer acquisition

Mobile Commerce, Mobile Marketing

Marketers prioritise mobile channels for ads this holiday season

November 7, 2023

Via: Business of Apps

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]


Everything You Need to Know About B2B Sales Outsourcing

August 7, 2023

Via: B2B News Network

In today’s competitive business landscape, companies are constantly seeking ways to streamline their operations, reduce costs, and increase efficiency. One strategy that has gained significant traction is outsourcing, particularly in the realm of B2B sales. This article will delve into […]


The Only B2B Marketing KPIs That Matter

August 4, 2023

Via: B2B News Network

Key Performance Indicators (KPIs) are vital tools in the realm of B2B marketing. They serve as measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs vary among companies and industries, depending on their priorities […]

Advertising & Marketing, Technology

Google Launches New AI Tools to Enhance Search Ad Performance

February 28, 2023

Via: CMSWire

Google has unveiled new AI-enabled tools, including automatically created assets and customer acquisition objectives — to help advertisers create more meaningful and beneficial ads. Generate Additional Advertising Assets Delivering the optimal ad to the right person at the right time […]

Advertising & Marketing, Technology

How to Optimize Customer Acquisition and Retention

September 30, 2022

Via: CMSWire

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]

E-payment & Security, Technology

CRM trends for financial services marketing in the digital era

April 14, 2021

Via: Smart Insights

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

Advertising & Marketing, Technology

How to leverage social media platforms for your customer acquisition strategy

June 7, 2018

Via: Smart Insights

If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place […]