Mobile Commerce, Mobile Marketing
September 19, 2023
Via: Social Media TodayWith recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]
Advertising & Marketing, Technology
February 28, 2023
Via: CMSWireGoogle has unveiled new AI-enabled tools, including automatically created assets and customer acquisition objectives — to help advertisers create more meaningful and beneficial ads. Generate Additional Advertising Assets Delivering the optimal ad to the right person at the right time […]
September 22, 2021
Via: Social Media TodayIt seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]
November 21, 2023
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