Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are geared for viewing on mobile devices. They also can enlist influencers and creators to showcase their products, as Glossier is doing with its Shoppable Shorts Challenge that offers viewers the first chance to buy its latest product.
